Stuart Dornfield

Customers demand value. But delivering that goes beyond price. It’s the price customers pay relative to the brand experience they receive. That’s why retailers need to put more into their store experience. It also means that as a retail copywriter and strategist, I need to help them find their unique selling proposition and brand "voice." One that can build category ownership for them in unique and compelling ways. Take a look at the most successful retailers like Apple, Starbucks, Best Buy and Walmart. They ensure that the consumer's perception of their brand is in line with the brand experience. Is yours? Are you building brand love and word of mouth with your customers? Is your market share and same-store sales increasing? Do you have an experienced retail copywriter and strategist to help you differentiate your stores and build category ownership?  If not, I invite you to give me a call.

All Clients

• BrandsMart U.S.A.
• Bentley's Luggage Stores
• Champs 
• DryClean U.S.A
• Farm Stores Express Markets
• Filene's Basement
• Furniture-at-Work
• Jonathan Stevens Mattress Co.
• Kane's Furniture Stores
• Let's Talk Cellular & Wireless
• Levitz Furniture Stores
• MARS The Musician's Planet
• Men's Wearhouse
• NationsRent
• Oshman's Sporting Goods 
• Spec's Music Stores
• Sportrooms Fitness Clubs
• Swim 'n Sport Shops
• Target
• Thomasville Furniture
• Times Square Department Stores
• Tires-4-Less
• Tourneau Jewelers
• Ulta Beauty
• Vida Pharmacies