THE SWISS ARMY KNIFE OF MARKETING.
Why do I call email the Swiss Army Knife of internet marketing campaigns? Because it’s a tremendous tool for a wide variety of applications – brand internet marketing, sales, advocacy, news, site traffic building -- email does it all. Yet without a solid offer and the best positioning possible for your product or service, plus the right combination of frequency and relevance, email won't be nearly as effective as it can be. Fact is, 70% of consumers say the "from" line is how they base their open decision. While 30% say it's the "subject" line. And if the recipient isn't familiar with your company, those open rates can be even lower. So if you’re looking for more effective email as part of your internet marketing campaign, give me a call.