TARGET THE AUDIENCE. PUSH THE ENVELOPE.
The power of direct mail advertising lies not just in its ability to target precisely or to get inside the consumer’s home or business. For sure, the best direct mail copywriters give the consumer something tangible to grasp, be it a letter, a CD or some three-dimensional piece. Done right, direct response advertising doesn’t always need bells and whistles. Because sometimes it’s more important to touch – and be touched – than it is for marketers to be seen or heard. If you’re looking for a direct mail copywriter who can produce measurable results, give me a call. I also work with “best of class” art directors who have years of graphic design agency experience.