- sites/default/files/VitShoppeMiaHamm2.mov
[click image to play]
“Mia Hamm/Coach” :30
PROJECT:
As Group Head and senior copywriter at a leading Omnicom creative advertising agency, I was tasked with using Mia Hamm as a celebrity endorser for The Vitamin Shoppe’s first television creative. The footage was re-edited for various promotions throughout the year to support our brand name assortment and value message.
- sites/default/files/VitShoppeComMiaHamm.mov
[click image to play]
“Mia/New Year’s” :30
PROJECT:
As Group Head and senior copywriter at a leading Omnicom creative advertising agency, I was tasked with using Mia Hamm as a celebrity endorser for The Vitamin Shoppe’s first television creative. This leading media advertising agency helped launch the “America’s Health Superstore” positioning in local test markets. My television creative was supported by direct mail advertising using segmented catalogs and internet marketing promotion.
All is Well
PROJECT:
Recruitment advertising can take many different forms. This aspirational collateral piece was used by VItamin Shoppe’s Human Resources Department to communicate the Company’s new brand essence with existing employees and new hires.