Rainbow Porsche Direct Mail
PROJECT:
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Target & Objective
Boost awareness of South Florida’s newest Porsche dealership and incent trial among Porsche owners to bring their cars to Rainbow for service.
Assignment/Creative Solution
Create an emotional connection with Porsche owners by recognizing that they are very particular about where they bring their cars for service. Label it “PMS” (Porsche Mania Syndrome) and offer the cure:
Rainbow’s Elite Porsche Service including amenities such as free detailing and free flat-bed service to and from the dealership.