Stuart Dornfield

"Twist" :30

PROJECT:

The Spinning Ring Collection was exclusive to Mayors in its marketplace and was selling fairly well in stores without any advertising support. So when the client decided to use marketing dollars to drive incremental sales, I wrote and produced television creative to demonstrate the product’s unique "spinning" qualities, while using a low entry level price point to appeal to a wider customer base. The Chubby Checker "Twist" idea helped achieve high awareness levels, resulting in a 32% lift in product sales!