Social Media Assignment
PROJECT:
After creating the theme "The Ultimate Wax Experience," I worked with my interactive team to create a viral campaign for European Wax Center that used real customers as advocates for the client's brand and services. Via the Facebook fan page and the EWC homepage, we invited customers to upload or post their personal reason (or video) as to why “ I deserve the ultimate wax experience because I’m a ______.” Winners received a year’s worth of free waxing and appear in a video on the website.