Define Yourself
PROJECT:
Working as a freelance copywriter for Mad 4 Marketing, I created the “Define Yourself” campaign for Broward College. The key messaging -- "Pursue Your Passion. Define Your Goals." -- was integrated in both offline and online channels, including a viral campaign that invited students to submit videos of what they were passionate about. Part of the evolution of this effective advertising campaign was a name change (from Broward Community College to Broward College) and the addition of new Bachelor's degrees and online degrees. The campaign included pay per click, banner ads, advertising in shopping malls, movie theaters and magazines, radio and television creative, plus guerilla marketing tactics. The TV commercial won several industry awards.CREATIVE ADVERTISING AGENCY: Mad 4 Marketing
Pursue your Passion, Define your Goals
PROJECT:
“Pursue your Passion, Define your Goals” was Broward College’s brand promise. And this bus ad communicates that with different people pursuing different degrees/careers.
CREATIVE ADVERTISING AGENCY:
Mad4Marketing
Transit
PROJECT:
The offline “Define Yourself” campaign was integrated with an online viral campaign that invited students to submit videos of what they were passionate about. This effective advertising campaign and internet marketing strategy included pay per click, banner ads, advertising in shopping malls, movie theaters and magazines, radio and television creative, plus guerilla marketing tactics.