- sites/default/files/Alfa Romero Reunion.mp3
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“Reunion” :60
PROJECT:
Most creative advertising agencies don’t like automotive clients. They shy away from the category for fear it’s too retail and hard-sell for them. Well, when my creative advertising agency acquired the Contemporary Imports dealership, they asked us one thing: “Can you sell the image of Alfa Romeo cars and drive traffic to our store?”
Research showed that the car appealed to both males and females – especially the Spider convertible. So when it came time to write a radio spot, I figured, who better to buy one than the “yuppies” of the 90’s. And since Contemporary Imports was the only store in South Florida area selling Alfa Romeo, I devoted only a 10 second tag at the end of the spot for store location information.